// CROWNFARMER – BEHIND THE BRAND
Had a chance to chat with the man himself Mr. Kronbauer about the resurrection of his CROWNFARMER brand, figured it would be nice to share with you guys…..enjoy!
Q- Crownfarmer has been on hiatus for a couple years, what has spurred the resurrection?
A- I actually wasn’t sure I was ever going to bring it back. What happened was, a few years back things were going super well, we were busy enough that I handed the operations side of things over to a super shady business dude whom I mistakenly trusted, and he subsequently ran it straight into the ground and ruined a lot of the relationships I had personally built up with the brand over the years. I came really close to putting it to sleep altogether, I didn’t even want to think about the brand for a while, but it’s been a couple of years and that bad taste is finally out of my mouth and now I’m just stoked to be doing it again. I missed Crownfarmer and the creative outlet it came to be for my friends and I and I’m glad that that one really bad experience (based on one really big mistake in judgement on my part) is just something to learn from and not do again. I don’t want to let one asshole ruin this thing I created. The multiple fiascos with Urban Outfitters, read more here and here are one thing, not total business killers, but it’s things like this that I guess we just need to learn from and keep moving forward.
Q-Now that you’ve made the decision to resurrect the brand what are your goals for it, both short and long term?
A-The short term goal for Crownfarmer is to release one t-shirt per week designed by a Club Mumbler and sold direct mailorder… for the next few hundred weeks. Long term might be to actually make the jump from a t-shirt company into a clothing company, but we’ll see what happens.
Q-tell us more about this first design that you are launching with….
A- The first week’s tee was designed by Todd Bratrud, owner of Teenage Runaway wheel company whose illustrative work I’ve always really enjoyed. There’s a quick interview with him up on the site a few posts ago, every week we’ll be doing quick ones with each artist.
Q-Do you want to take this opportunity to drop a few other names or are they hush hush?
A-The way it’s going to work with the weekly designs are that the people are all Club Mumblers…
Go Bob go!!!